Meet DAEMON — the first sub-brand under the Pandaemonium umbrella
The name was sitting right there the whole time. Pand-AE-MONIUM. Daemon. The little devil already living inside our own logo.
DAEMON is the first sub-brand under the Pandaemonium umbrella. Where the flagship line is rooted in skate-and-wellness, DAEMON leans the other way — playful, horned-up, mischievous. Smirking devil graphics. Hot-coal accents. Drops that don't take themselves too seriously.
This is the model. Pandaemonium isn't trying to be one brand with one voice. It's trying to be the structure underneath a bunch of brands, each with its own attitude. DAEMON is first. There will be more.
If you're a rider, an artist, a designer with a brand idea — pitch us. The umbrella is open.